Search engine optimisation for multilingual websites.
Companies who want to sell products and services in foreign markets don't just need a multilingual website. Rather, it must be possible to quickly find the product in all languages using search engines such as Google, Bing, Yandex, Yahoo, Baidu or other regional providers. In order to also make your content visible in the language of the target market, KERN provides search engine-optimised translations.
A team made up of specialist translators and online marketing experts develops multilingual solutions and concepts for new websites or individual online campaigns. At the same time, the team draws on their extensive background knowledge of the respective target markets and the internet search behaviour of the target audience, which can be culturally determined. Only in this way will the website achieve a better position in search engine results lists and therefore also a higher number of visitors.
More than 50% of online purchasers only buy from websites in their country’s language! The more valuable a product or service is, the higher is the need to receive information in one’s own language in this context. But anyone wanting to sell products and services on foreign markets needs more than just a multilingual website; rather the product or company description must be locatable in all languages by search engines such as Google, Baidu, Bing, Yandex, Yahoo or other regional providers.