Subject-specific translations for retail and the consumer domain
Due to the continually changing requirements of customers, growing competition and variable market conditions, commercial enterprises must constantly rise to meet new challenges. In our increasingly globalised world, the retail trade, which in the past was predominantly limited by region, is now taking on a new role. Online trade in particular is becoming increasingly more important. Many companies have realised that a global presence is necessary in order to remain competitive and gain new customers. This means that communication with international customers, suppliers and other partners in the language of the target audience is an important element for the success of a business.
KERN helps you to successfully market your products on an international scale. In order to respond appropriately to potential customers and open up new markets, products must be adapted to the customer requirements of the respective target country. Taking into account a wide range of factors, such as culture, context and distribution channel, your advertising messages, company website and product design will be adapted to the target market in question without forgetting the importance of product recognisability. As a global player with in-depth knowledge of the retail and consumer sectors, we can also adapt your content and images to the respective region or culture/target audience.
Translation of texts from the trade and consumer sectors requires cultural knowledge as well as specialised knowledge of the fields of economics, marketing, finance and law. Translations of this type should only be carried out by specialist translators, who possess an awareness of distinctive regional features alongside language competency. They must also be very familiar with business customs in the country of origin and the target country.
Do you need further information about translations for the commerce sector? Just get in touch!