Specialized translations tailored to the travel and tourism sector
Tourism plays an important role worldwide and is a steadily growing economic sector. This means that customer satisfaction rates and strong branding are becoming ever more important for each business. In the competitive and constantly changing tourism industry, it is a challenge to continually develop customer contact in the best possible manner. As it is becoming more and more difficult to differentiate yourself from the competition, a strong connection with your customers must go hand in hand with outstanding customer communication. In this respect, KERN's wide-ranging linguistic expertise is the key to your success.
The acceptance of products and services usually depends on whether the potential business will be carried out in the customer's native language. KERN allows you to create a global presence and place your products and services successfully on international markets. In this way, you can improve not only your customer satisfaction rate, but also customer retention and brand loyalty.
When translating in the field of travel and tourism, the emphasis is placed on the culture in question. In terms of our specialized translators, we at KERN therefore place particular value not only on native-language and foreign-language expertise, but also on a high level of intercultural aptitude. This is because it is important that the cultural and social aspects of the target country be taken into account when translating texts related to tourism, such as travel catalogs, brochures, and websites. It is only through doing this that the most diverse travel destinations, towns and countries can be attractively shown in various languages and successfully introduced to the potential vacationer.
For adventurous, relaxing, or cultural vacations: Our customers' requirements are as diverse as the world itself. KERN strives to communicate your ideas professionally, so that you are always represented in the best possible light on the market. You can rely on our "full service" offer for foreign-language communication that has been running since 1969, and which includes not only translation, but also desktop publishing and printing, interpreting, and the creation of advertising materials.
So that your message can reach your target audience appropriately, your texts are not only translated into your desired languages, but also adapted to your target audience if desired. For this purpose, KERN usually creates suggestions and variations for a text, which are then discussed in detail with you. The text can then be proofed again in relation to the market in the relevant country, in order to integrate possible cultural aspects into the adaptation.
KERN not only offers professional foreign-language services in the field of translation, but also in the field of interpreting. KERN's interpreters regularly work at tourism trade fairs and conferences in all world languages. With their many years of subject-specific language knowledge and a far-reaching cultural background knowledge, they are able to represent your company perfectly to other cultures.