• Translations for marketing

    Translations for marketing

    Specialist translations of all marketing-related documents.

Successful marketing translations

In the world of marketing communications, whether through websites, customer magazines or social media campaigns, marketing translations present a particularly complex challenge. A successful marketing translation is characterized by its creativity and ability to capture the nuances and values of the target culture without diluting the core identity of the brand.

At the heart of our marketing translation strategy lies the balance between preserving corporate identity and adapting precisely to the specific needs and cultural characteristics of the target market. Using a unique approach of localization and transcreation, we transform your marketing messages into culturally resonant experiences that are understood and appreciated around the world. For our clients, this means that their brand remains consistent and recognizable globally while responding to local specificities. This not only promotes brand loyalty and trust in different markets, but also optimizes the impact and success of international marketing initiatives.

Why you need marketing translations

In the global market, it is not enough to speak the language of your target customers. It's about understanding and anticipating their culture. Our specialized translation services ensure that your marketing materials - from presentations and brochures to digital campaigns - are not only linguistically correct, but also incorporate cultural characteristics.

Your benefits with marketing translations

  • Industry-specific expertise: Our team consists of experienced, native-speaking translators who are not only proficient in the target language, but also have an in-depth understanding of specific industries and marketing dynamics. This expertise enables us to translate your marketing content accurately and with the right tone of voice in any language. 
  • Tailored adaptability: We understand that every brand is unique and requires a global presence without losing brand identity. Our services are designed to adapt your marketing messages so that they resonate in every market, while always preserving the core and values of your brand.
  • Efficiency and quality: Thanks to optimized processes and strict quality controls, we guarantee not only that your deadlines are met, but also that the translations are of the highest quality. Our efficient processes ensure that your projects are completed quickly and smoothly, without compromising on accuracy or precision. 
  • Extensive global network: With access to an extensive global network and locations in Asia, Europe and North America, we cover almost every corner of the globe. Whether you're looking to break into established markets or emerging regions, we have the local language experts to support your marketing goals and get your message out worldwide.

Our expertise

We understand what is important

To ensure that each translation achieves the desired effect and does not cause any unintended misunderstandings or negative associations, we rely exclusively on native-speaker translators with specialized marketing and advertising knowledge who are familiar with the intricacies of the respective target market.

A critical part of our work is also the integration of search engine optimization (SEO) into the translation process. The appropriate application of SEO principles, especially when translating websites, web stores or landing pages, is crucial for visibility in the target markets. Our process begins with comprehensive keyword research to ensure that we choose terminology that matches local language usage and search habits. Given the differences in language usage within a language, such as between British and American English, this can be particularly challenging. 

Our comprehensive and detail-oriented approach ensures that your marketing materials are not only translated with linguistic and cultural precision, but also perform excellently in the search engines of your target markets. Our goal is to ensure that your messages not only resonate, but also resonate and lead to the desired conversions. 

Diverse text and product types in marketing

Our wide range of translation services covers every facet of marketing communications to ensure your brand is presented in a globally consistent and appealing way. Here is an overview of the different text and product types for which we offer specialized translation solutions:

  • Slogans and claims: The creative essence of your brand succinctly expressed in any language. We ensure that these short but powerful messages remain culturally resonant and memorable.

  • Flyer texts and brochures: Informative and persuasive materials that inform your target group and inspire them to take action. Our translations ensure that the information content and call to action are equally effective in every culture.

  • Product and category descriptions for online stores: Detailed and engaging descriptions that not only inform, but also sell. We customize each description to highlight the features and benefits of your products in the language and culture of the target market.

  • Company websites and blogs: Your company's digital shop window. We ensure that your website and blog reflect your brand identity across cultural boundaries while remaining locally relevant.

  • Ad copy for web and print media: Whether online ads or traditional print media, we translate and localize your advertising messages for maximum impact in any medium.

  • Press releases and PR materials: Communicate your news and company updates effectively to a global audience. Our accurate translations ensure that your PR materials attract the desired attention and represent your company appropriately.

  • Promotional videos, social media posts, sharepics: In the visual world of digital marketing, text used in videos, posts and images are crucial to the success of your campaigns. We make sure your visual content is culturally appealing and linguistically precise to maximize engagement and interactions.

Our expertise extends across these and other marketing products to successfully position your brand on the global stage. 

Creative solutions and design integration

Marketing translations present us with an exciting challenge and the effectiveness of a marketing message is heavily dependent on its cultural adaptation and creativity. Every word, every sentence must be carefully considered to ensure that it is not only linguistically correct, but also emotionally appealing and culturally relevant. This is particularly challenging with slogans and claims, which play a special role in their brevity and conciseness and often work with wordplay and cultural allusions.

Another aspect that makes our work special is the need to make adjustments to the design and layout of marketing materials. Texts vary considerably in length between languages - what is short and concise in German can be much longer in French or Spanish. This is where our expertise in DTP and printing comes in: we work closely with designers and graphic artists to find solutions that both accurately convey the message and maintain visual balance. Where necessary, we make intelligent adjustments to ensure that text and image work harmoniously together without losing the core message.

These complex challenges require a deep understanding of language, culture and design - a combination that makes KERN AG your ideal partner in the world of marketing translations.

Specialist translations for your marketing

What distinguishes marketing translations from ordinary translations?

Marketing translations go beyond direct text translation by taking into account cultural, emotional and contextual nuances. They include the creative adaptation of slogans, claims and other marketing materials to achieve the desired impact in the target market while maintaining brand identity.

How do you deal with the challenge of different text lengths?

We work closely with designers to ensure that texts not only fit into the overall picture in terms of content, but also visually. If necessary, we make sensible cuts or adjustments in consultation with you to ensure a harmonious design without distorting the message.

Can you guarantee that my brand is represented in a culturally appropriate way?

Yes, our team consists of native-speaking translators with deep cultural understanding and industry-specific knowledge. Through our localization and transcreation processes, we ensure that your brand is represented authentically and appropriately in every market.

How does KERN AG ensure the quality of marketing translations?

We are ISO-certified and follow strict quality controls, including the four-eyes principle. We also rely on experienced translators and the latest technologies to ensure maximum precision and consistency. Find out more about our quality assurance.

How are SEO aspects integrated into the translation process?

SEO is an integral part of our marketing translations. We carry out comprehensive keyword research and skilfully integrate these keywords into your texts to optimize the visibility and ranking of your content in the search engines of the target market. Find out more about our SEO translations.

What happens if a slogan or claim cannot be translated directly?

In such cases, we use transcreation to develop an equivalent slogan or claim that conveys the same emotional impact and message, adapted to the cultural context of the target market.

How can I track the progress of my translation projects?

We offer transparent communication and regular updates throughout the translation process. Clients can always contact their personal project manager, who is available to answer questions and provide information. You can also always keep an eye on the review process via (p)review4client™. Otherwise, you can connect webshop4client™ to your purchasing environment and order language services directly.

What makes KERN AG the ideal partner for international marketing campaigns?

Our deep expertise in cultural adaptation, our commitment to quality and our ability to overcome complex challenges make us the ideal partner for brands looking to expand their presence in global markets.

Inquiry & consultation

Would you like to find out more about our interpreting services? Call us at 212-953-2070 or send us an email at kern.ny@e-kern.com.

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Phone: 212-953-2070
Email: kern.ny@e-kern.com