{"id":22772,"date":"2025-12-02T16:24:12","date_gmt":"2025-12-02T15:24:12","guid":{"rendered":"https:\/\/www.e-kern.com\/uslugi\/transkreacja\/"},"modified":"2026-02-19T15:57:06","modified_gmt":"2026-02-19T14:57:06","slug":"transkreacja","status":"publish","type":"page","link":"https:\/\/www.e-kern.com\/pl\/uslugi\/transkreacja\/","title":{"rendered":"Transkreacja"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"22772\" class=\"elementor elementor-22772 elementor-2154\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21a14cd e-con-full e-flex e-con e-parent\" data-id=\"21a14cd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d18c1fb elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"d18c1fb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-978e82c e-con-full e-flex e-con e-child\" data-id=\"978e82c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad7b16b elementor-widget elementor-widget-heading\" data-id=\"ad7b16b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Transkreacja<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-183e817 elementor-widget elementor-widget-heading\" data-id=\"183e817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Dostosowane do grupy docelowej komunikaty, kt&oacute;re maj\u0105 mi\u0119dzynarodowe oddzia\u0142ywanie<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaedb58 elementor-widget elementor-widget-text-editor\" data-id=\"eaedb58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Optymalne dostosowanie tekst\u00f3w do grupy docelowej i rynku docelowego danego kraju.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d97f7d elementor-widget elementor-widget-button\" data-id=\"1d97f7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prze\u015blij zapytanie<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0acda1f e-con-full e-flex e-con e-child\" data-id=\"0acda1f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-04c6cdc e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"04c6cdc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1a85f82 e-con-full e-flex e-con e-child\" data-id=\"1a85f82\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c528e8 e-con-full e-flex e-con e-child\" data-id=\"5c528e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd86973 e-con-full e-flex e-con e-child\" data-id=\"dd86973\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee9126d e-con-full e-flex e-con e-child\" data-id=\"ee9126d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2c227c e-con-full elementor-hidden-desktop elementor-hidden-laptop e-flex e-con e-child\" data-id=\"d2c227c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d6e16bd e-con-full e-flex e-con e-child\" data-id=\"d6e16bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d4fd4b e-con-full e-flex e-con e-child\" data-id=\"5d4fd4b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b9c478 e-con-full e-flex e-con e-child\" data-id=\"4b9c478\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab0ee57 e-con-full e-flex e-con e-child\" data-id=\"ab0ee57\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff50a83 elementor-widget elementor-widget-image\" data-id=\"ff50a83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.e-kern.com\/wp-content\/uploads\/2025\/12\/transkreation.webp\" class=\"attachment-full size-full wp-image-22774\" alt=\"\" srcset=\"https:\/\/www.e-kern.com\/wp-content\/uploads\/2025\/12\/transkreation.webp 1920w, https:\/\/www.e-kern.com\/wp-content\/uploads\/2025\/12\/transkreation-300x169.webp 300w, https:\/\/www.e-kern.com\/wp-content\/uploads\/2025\/12\/transkreation-1024x576.webp 1024w, https:\/\/www.e-kern.com\/wp-content\/uploads\/2025\/12\/transkreation-768x432.webp 768w, https:\/\/www.e-kern.com\/wp-content\/uploads\/2025\/12\/transkreation-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c1520f elementor-hidden-desktop elementor-hidden-laptop e-flex e-con-boxed e-con e-child\" data-id=\"2c1520f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-321021c e-con-full e-flex e-con e-child\" data-id=\"321021c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9dc2de2 elementor-widget elementor-widget-heading\" data-id=\"9dc2de2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Transkreacja<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b93744 elementor-widget elementor-widget-heading\" data-id=\"0b93744\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Dostosowane do grupy docelowej komunikaty, kt&oacute;re maj\u0105 mi\u0119dzynarodowe oddzia\u0142ywanie<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66a340e elementor-widget elementor-widget-text-editor\" data-id=\"66a340e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Optymalne dostosowanie tekst&oacute;w do grupy docelowej i rynku docelowego danego kraju.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b199de elementor-widget elementor-widget-button\" data-id=\"9b199de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prze\u015blij zapytanie<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cc4975 e-flex e-con-boxed e-con e-parent\" data-id=\"1cc4975\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-379b2df elementor-widget elementor-widget-breadcrumbs\" data-id=\"379b2df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.e-kern.com\/pl\/\">Strona g\u0142\u00f3wna<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5eb0b76 e-flex e-con-boxed e-con e-parent\" data-id=\"5eb0b76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aed2d09 e-con-full e-flex e-con e-child\" data-id=\"aed2d09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6074832 e-con-full e-flex e-con e-child\" data-id=\"6074832\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f16056 elementor-widget elementor-widget-heading\" data-id=\"7f16056\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Transkreacja: teksty reklamowe dostosowane do specyfiki konkretnych kraj&oacute;w<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aef2df6 elementor-widget elementor-widget-heading\" data-id=\"aef2df6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Wi\u0119cej ni\u017c zwyk\u0142e t\u0142umaczenie<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6def84 elementor-widget elementor-widget-text-editor\" data-id=\"f6def84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Transkreacja<\/strong>, t\u0142umaczenie kreatywne, t\u0142umaczenie reklamowe lub t\u0142umaczenie marketingowe &ndash; co \u0142\u0105czy te poj\u0119cia? Wszystkie opisuj\u0105 t\u0119 sam\u0105 koncepcj\u0119: <strong>t\u0142umaczenie tekst&oacute;w reklamowych<\/strong> na rynki zagraniczne. Jednak transkreacja wykracza daleko poza zwyk\u0142e t\u0142umaczenie. Uwzgl\u0119dniane s\u0105 nie tylko poj\u0119cia, ale tak\u017ce specyfika kulturowa i kontekst rynku docelowego. Teksty s\u0105 dostosowywane do potrzeb, oczekiwa\u0144 i wra\u017cliwo\u015bci okre\u015blonej grupy docelowej lub segmentu rynku, aby zapewni\u0107 jak najbardziej autentyczny i skuteczny przekaz. W ten spos&oacute;b powstaje dostosowany do potrzeb komunikat reklamowy, kt&oacute;ry jest r&oacute;wnie przekonuj\u0105cy w ka\u017cdej kulturze.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50b3610 e-flex e-con-boxed e-con e-parent\" data-id=\"50b3610\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-34043ea e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"34043ea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63ccf00 elementor-widget elementor-widget-image\" data-id=\"63ccf00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.e-kern.com\/wp-content\/uploads\/2026\/01\/transkreation-multikulturell.webp\" class=\"attachment-full size-full wp-image-22773\" alt=\"\" srcset=\"https:\/\/www.e-kern.com\/wp-content\/uploads\/2026\/01\/transkreation-multikulturell.webp 1024w, https:\/\/www.e-kern.com\/wp-content\/uploads\/2026\/01\/transkreation-multikulturell-300x225.webp 300w, https:\/\/www.e-kern.com\/wp-content\/uploads\/2026\/01\/transkreation-multikulturell-768x576.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e40f196 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e40f196\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9f78443 e-con-full e-flex e-con e-child\" data-id=\"9f78443\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53fb485 elementor-widget elementor-widget-heading\" data-id=\"53fb485\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transkreacja w KERN: systemowe t\u0142umaczenia kreatywne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfe5df6 elementor-widget elementor-widget-heading\" data-id=\"bfe5df6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Strategiczne, kulturowe i zorientowane na grup\u0119 docelow\u0105<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa23886 elementor-widget elementor-widget-text-editor\" data-id=\"fa23886\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dzi\u0119ki naszemu wieloletniemu do\u015bwiadczeniu s\u0142u\u017cymy pomoc\u0105 przy transkreacji tekst&oacute;w marketingowych. Nie t\u0142umaczymy tekst&oacute;w reklamowych dos\u0142ownie. Najpierw wsp&oacute;lnie ustalamy, co jest najwa\u017cniejsze. Jakie cechy kulturowe maj\u0105 znaczenie? Jakie emocje nale\u017cy przekaza\u0107? Jaki jest cel i przeznaczenie reklamy?<\/p>\n<p>Cho\u0107 proces t\u0142umaczenia tekst&oacute;w reklamowych przebiega wed\u0142ug sprawdzonego schematu, jednocze\u015bnie jest zawsze wysoce zindywidualizowany.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eaf77b9 e-flex e-con-boxed e-con e-parent\" data-id=\"eaf77b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60700b7 e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"60700b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;stretch&quot;,&quot;tabs_justify_horizontal_tablet&quot;:&quot;stretch&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"101122231\" aria-label=\"Karty. Otwieraj elementy za pomoc\u0105 Enter lub Spacji, zamykaj za pomoc\u0105 Escape i nawiguj za pomoc\u0105 klawiszy strza\u0142ek.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-1011222311\" data-tab-title-id=\"e-n-tab-title-1011222311\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1011222311\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tBrief kreatywny\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1011222312\" data-tab-title-id=\"e-n-tab-title-1011222312\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1011222312\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tAnaliza tekstu wyj\u015bciowego\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1011222313\" data-tab-title-id=\"e-n-tab-title-1011222313\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1011222313\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tTranskreacja\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1011222314\" data-tab-title-id=\"e-n-tab-title-1011222314\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1011222314\" style=\"--n-tabs-title-order: 4;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tT\u0142umaczenie zwrotne\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-1011222311\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1011222311\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-1bfb6b2 e-con-full e-flex e-con e-child\" data-id=\"1bfb6b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-adc059a e-con-full e-flex e-con e-child\" data-id=\"adc059a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b698560 elementor-widget elementor-widget-text-editor\" data-id=\"b698560\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>W <strong>briefie kreatywnym<\/strong> klient przekazuje nam swoje pomys\u0142y i informuje o warto\u015bciach, kt&oacute;rymi si\u0119 kieruje. Otrzymujemy informacje dotycz\u0105ce produkt&oacute;w, marki i grup docelowych. Dzi\u0119ki temu mo\u017cemy zapewni\u0107, \u017ce transkreacja idealnie odzwierciedla zak\u0142adan\u0105 wizj\u0119 i cele.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1011222312\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1011222312\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-250f787 e-con-full e-flex e-con e-child\" data-id=\"250f787\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dc5a629 e-con-full e-flex e-con e-child\" data-id=\"dc5a629\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85e2caf elementor-widget elementor-widget-text-editor\" data-id=\"85e2caf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Na podstawie briefu kreatywnego przeprowadzana jest nast\u0119pnie <strong>analiza tekst&oacute;w \u017ar&oacute;d\u0142owych<\/strong>. Sprawdzamy teksty i identyfikujemy aspekty kulturowe, ton przekazu i komunikaty, kt&oacute;re s\u0105 wa\u017cne dla rynku docelowego. Nast\u0119pnie nast\u0119puje transkreacja na wybrane j\u0119zyki docelowe.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1011222313\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1011222313\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-1182529 e-con-full e-flex e-con e-child\" data-id=\"1182529\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-77a5f5c e-con-full e-flex e-con e-child\" data-id=\"77a5f5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5b68d0 elementor-widget elementor-widget-text-editor\" data-id=\"e5b68d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>W kr&oacute;tkim czasie dostarczamy teksty docelowe na potrzeby reklamy oraz &ndash; na \u017cyczenie &ndash; t\u0142umaczenie zwrotne. Pozwala ono zrozumie\u0107 j\u0119zykow\u0105 przebudow\u0119 zaadaptowanego has\u0142a lub tekstu reklamowego.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1011222314\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1011222314\" data-tab-index=\"4\" style=\"--n-tabs-title-order: 4;\" class=\" elementor-element elementor-element-d3d8a28 e-con-full e-flex e-con e-child\" data-id=\"d3d8a28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a04e4b2 e-con-full e-flex e-con e-child\" data-id=\"a04e4b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee0a6d elementor-widget elementor-widget-text-editor\" data-id=\"1ee0a6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>W kr&oacute;tkim czasie dostarczamy teksty docelowe na potrzeby reklamy oraz &ndash; na \u017cyczenie &ndash; <strong>t\u0142umaczenie zwrotne<\/strong>. Pozwala ono zrozumie\u0107 j\u0119zykow\u0105 przebudow\u0119 zaadaptowanego has\u0142a lub tekstu reklamowego.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-caa0c2e e-flex e-con-boxed e-con e-parent\" data-id=\"caa0c2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-46a89f8 e-con-full e-flex e-con e-child\" data-id=\"46a89f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-44544f9 e-con-full e-flex e-con e-child\" data-id=\"44544f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42751e8 elementor-widget elementor-widget-heading\" data-id=\"42751e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Czy koncepcja transkreacji brzmi dla Ciebie interesuj\u0105co?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-596deeb elementor-widget elementor-widget-text-editor\" data-id=\"596deeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Skontaktuj si\u0119 z nami \u2013 ch\u0119tnie przygotujemy dla Ciebie odpowiedni\u0105 ofert\u0119! Zdob\u0105d\u017a informacje i poznaj ofert\u0119 firmy KERN!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc85a4 elementor-align-center nounderline elementor-widget elementor-widget-button\" data-id=\"3fc85a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Skontaktuj si\u0119 z nami<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f07e57 e-flex e-con-boxed e-con e-parent\" data-id=\"5f07e57\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-475e0bc e-con-full e-flex e-con e-child\" data-id=\"475e0bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3709225 e-con-full e-flex e-con e-child\" data-id=\"3709225\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71b35a0 elementor-widget elementor-widget-heading\" data-id=\"71b35a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transkreacja a t\u0142umaczenie: korzy\u015bci<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d0bfc3 elementor-widget elementor-widget-text-editor\" data-id=\"5d0bfc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Transkreacja oferuje wiele korzy\u015bci, kt&oacute;re znacznie wykraczaj\u0105 poza mo\u017cliwo\u015bci klasycznego t\u0142umaczenia:<\/p>\n<ul>\n<li>Twoja reklama jest autentyczna i przekonuje grup\u0119 docelow\u0105.<\/li>\n<li>Ze swoimi klientami z ca\u0142ego \u015bwiata rozmawiasz bez zb\u0119dnego dystansu,<\/li>\n<li>buduj\u0105c ich siln\u0105 lojalno\u015b\u0107.<\/li>\n<li>Twoje mi\u0119dzynarodowe kampanie s\u0105 profesjonalne i zgodne z wizerunkiem marki.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bdebc8 e-con-full e-flex e-con e-child\" data-id=\"6bdebc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c97b95f elementor-widget elementor-widget-image\" data-id=\"c97b95f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.e-kern.com\/wp-content\/uploads\/2025\/12\/transkreation-data.webp\" class=\"attachment-full size-full wp-image-31878\" alt=\"\" srcset=\"https:\/\/www.e-kern.com\/wp-content\/uploads\/2025\/12\/transkreation-data.webp 1024w, https:\/\/www.e-kern.com\/wp-content\/uploads\/2025\/12\/transkreation-data-300x225.webp 300w, https:\/\/www.e-kern.com\/wp-content\/uploads\/2025\/12\/transkreation-data-768x576.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cdff70 e-flex e-con-boxed e-con e-parent\" data-id=\"1cdff70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a433d24 e-con-full e-flex e-con e-child\" data-id=\"a433d24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ce2894e e-con-full e-flex e-con e-child\" data-id=\"ce2894e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-301bdab elementor-widget elementor-widget-heading\" data-id=\"301bdab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cz\u0119sto zadawane pytania dotycz\u0105ce transkreacji<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1abc1dc elementor-widget elementor-widget-heading\" data-id=\"1abc1dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Cz\u0119sto zadawane pytania i odpowiedzi<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3adb5e2 elementor-widget elementor-widget-text-editor\" data-id=\"3adb5e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Najwa\u017cniejsze pytania dotycz\u0105ce transkreacji znajd\u0105 Pa\u0144stwo tutaj wraz z kr\u00f3tkimi odpowiedziami.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e2d985 e-flex e-con-boxed e-con e-parent\" data-id=\"7e2d985\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c866401 elementor-widget elementor-widget-n-accordion\" data-id=\"c866401\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2100\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2100\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Czym jest transkreacja? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2100\" class=\"elementor-element elementor-element-6091eba e-con-full e-flex e-con e-child\" data-id=\"6091eba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02830f5 elementor-widget elementor-widget-text-editor\" data-id=\"02830f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Transkreacja to kreatywne t\u0142umaczenie, kt&oacute;re przek\u0142ada wi\u0119cej ni\u017c tylko s\u0142owa. Chodzi o to, aby sformu\u0142owa\u0107 przekaz w taki spos&oacute;b, by uwzgl\u0119dnia\u0142 specyfik\u0119 kulturow\u0105 i oczekiwania grupy docelowej w danym kraju. W ten spos&oacute;b powstaj\u0105 nie tylko zwyk\u0142e t\u0142umaczenia, ale dostosowane do potrzeb teksty reklamowe, kt&oacute;re trafiaj\u0105 do grupy docelowej.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2101\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2101\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Jakie formaty mo\u017cna t\u0142umaczy\u0107? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2101\" class=\"elementor-element elementor-element-4342904 e-con-full e-flex e-con e-child\" data-id=\"4342904\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e167a14 elementor-widget elementor-widget-text-editor\" data-id=\"e167a14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>W razie potrzeby KERN stworzy transkreacj\u0119 zgodnie z Twoimi wytycznymi. T\u0142umaczymy mi\u0119dzy innymi nast\u0119puj\u0105ce formaty i tworzymy z nich orygina\u0142y:<\/p>\n<ul>\n<li>teksty reklamowe<\/li>\n<li>teksty publikacji<\/li>\n<li>has\u0142a reklamowe<\/li>\n<li>instrukcje eksploatacji<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2102\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2102\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Kiedy transkreacja ma wi\u0119kszy sens ni\u017c t\u0142umaczenie? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2102\" class=\"elementor-element elementor-element-152fd0d e-con-full e-flex e-con e-child\" data-id=\"152fd0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea21ecb elementor-widget elementor-widget-text-editor\" data-id=\"ea21ecb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Transkreacja ma wi\u0119kszy sens ni\u017c zwyk\u0142e t\u0142umaczenie, je\u015bli spe\u0142nione s\u0105 nast\u0119puj\u0105ce warunki:<\/p>\n<ol>\n<li>Aby unikn\u0105\u0107 nieporozumie\u0144 lub negatywnych opinii, konieczne jest dostosowanie si\u0119 do kultury danego kraju.<\/li>\n<li>Chcesz stworzy\u0107 &bdquo;emocjonalny efekt&rdquo;, aby wywo\u0142a\u0107 taki sam odd\u017awi\u0119k w kulturze docelowej.<\/li>\n<li>Musisz konsekwentnie dba\u0107 o to\u017csamo\u015b\u0107 marki, aby zachowa\u0107 jej warto\u015bci i przekaz na ca\u0142ym \u015bwiecie.<\/li>\n<li>Chcesz tworzy\u0107 z\u0142o\u017cone teksty marketingowe (np. has\u0142a, kampanie reklamowe) w spos&oacute;b kreatywny i nakierowany na wzrost sprzeda\u017cy.<\/li>\n<li>Twoje grupy docelowe s\u0105 bardzo zr&oacute;\u017cnicowane, wi\u0119c proste t\u0142umaczenie nie wystarczy, aby spe\u0142ni\u0107 oczekiwania rynk&oacute;w docelowych.<\/li>\n<li>Tekst jest silnie uzale\u017cniony od kontekstu, na przyk\u0142ad od lokalnych trend&oacute;w lub bie\u017c\u0105cych wydarze\u0144, kt&oacute;re musz\u0105 zosta\u0107 uwzgl\u0119dnione w komunikacji.<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2103\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2103\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Jak przebiega proces transkreacji w KERN? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2103\" class=\"elementor-element elementor-element-b5b988d e-con-full e-flex e-con e-child\" data-id=\"b5b988d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f09704 elementor-widget elementor-widget-text-editor\" data-id=\"8f09704\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Z regu\u0142y firma KERN przedstawia klientom propozycje i dostarcza r\u00f3\u017cne wersje tekstu. S\u0105 one tworzone przez naszych najlepszych copywriter\u00f3w. Transkreacja wymaga znacznie wi\u0119cej ni\u017c tylko umiej\u0119tno\u015bci t\u0142umaczeniowych. Opr\u00f3cz wa\u017cnego do\u015bwiadczenia autora tekst\u00f3w potrzebne s\u0105 r\u00f3wnie\u017c kompetencje mi\u0119dzykulturowe.<\/p>\n<p>Gotowe teksty omawiamy szczeg\u00f3\u0142owo wsp\u00f3lnie z klientem. Ponadto sprawdzamy, czy tekst jest odpowiedni dla danego rynku i uwzgl\u0119dnia specyfik\u0119 kulturow\u0105 danego kraju. W rezultacie otrzymasz transkreacj\u0119 dostosowan\u0105 do Twoich potrzeb i rynku docelowego. A Twoja reklama spe\u0142ni sw\u00f3j cel niezale\u017cnie od kraju.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Czym jest transkreacja?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Transkreacja to kreatywne t\\u0142umaczenie, kt&oacute;re przek\\u0142ada wi\\u0119cej ni\\u017c tylko s\\u0142owa. Chodzi o to, aby sformu\\u0142owa\\u0107 przekaz w taki spos&oacute;b, by uwzgl\\u0119dnia\\u0142 specyfik\\u0119 kulturow\\u0105 i oczekiwania grupy docelowej w danym kraju. 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Zam\u00f3w w KERN kreatywne t\u0142umaczenia dla ka\u017cdej grupy docelowej.<\/p>\n","protected":false},"author":11,"featured_media":22774,"parent":20192,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"folder":[236],"class_list":["post-22772","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transkreacja: kreatywne t\u0142umaczenie tekst\u00f3w marketingowych i reklamowych<\/title>\n<meta name=\"description\" content=\"Dzi\u0119ki transkreacji Twoje mi\u0119dzynarodowe kampanie marketingowe odnios\u0105 sukces! 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