The key elements of a first briefing are, among other things, points such as vision, the overall concept status quo, corporate identity, target group, the essence of the brand, key terms, competitive products, classes of goods to be patented, countries to be addressed and the applicable time-scale.
Our procedure:
- Creation of a name
- briefing phase / exchange of information and setting of goals
- strategy phase / methods for the creation selected
- creation phase / parallel preliminary research
- language check / translation and connotation
- presentation phase / sample names with brief analyses
- selection phase / evaluation and decision
- Brand protection and registration
- key lines of research / detailed check of favoured crests
- construction by Kern or external brand lawyers
- registration of brand / word or word picture brand
- Graphic design
- logo design / development of corporate design
- implementation by Kern or customer’s agency
Decide for yourself which building blocks you would like to use.
Particular plus points for our customers when having a brand name professionally developed are speed and creativity, expertise and knowledge about patents, and above all, all foreign, semantic and linguistic clarifications. That’s how names become brands – so that they work well and in every area of language you require.
