Irrespective of language and culture, names are the basis for providing a link with pictures in people’s imaginations. A good name creates identity and compassion, communicates and differentiates, allows classification and is simultaneously an indicator of individuality and value.
We compose letters, syllables and sound patterns for patentable, internationally deployable brand names. The name is the most frequently used component of a company’s communications. If it has potential and signals uniqueness, it will quickly gain recognition on the market and prevail against competing brands, services and promises. And capture a place in the minds and hearts of the people.
We’ll develop the best name for you.
KERN specialists develop brand names and naming systems for new products, services and companies. Customers come from a variety of sectors – from the automobile industry, technology and engineering through communication and finance to food and medicine.
At KERN, the three areas of development, linguistics and research are all closely linked. We work as a team, quickly and reliably, are extremely competent linguistically, have many ideas and have access to the most important online databases.
The creative minds at KERN offer tailored methods, an established trade using know how, marketing knowledge, intuition and inspiration – from the analysis and the translation right through to the completion. Our team uses imagination and passion to create brand names.
KERN linguists and specialist translators check the new names for semantic, linguistic and phonetic problems and are an important part of our internal network. Our native speakers cover every subject area.
KERN lawyers carry out national and international research in all the designated countries and in the goods classes necessary to complete brand protection. They analyse, evaluate and make crucial decisions. And this is how we are able to offer our customers the utmost security and peace of mind.
Names convey messages. A good name is able to carry both an image and investment at the same time. New name creations provide the chance to bring together all goals and ideas. And this is what we work on – we give the name a market personality.
The cost structure is dependant on demand, the relevant goods classes, the countries to be researched and registered and the given time period.
